Social Media
That Works!

We help businesses promote themselves on
Facebook, Twitter and Instagram
using strategies and techniques that work in 2023

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What if you could know
your social media presence
was making a difference?

You can, and we're going to show you how.

“Sandra is amazing ! We have never met anyone so enthusiastic ! Apart from being a pleasure to work with Sandra is very organised and always delivers. We are very pleased with the social engagement she has given to us…”

Chris and Sherry Willison

Junk Works Halifax

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First Timer

Does This Sound Familiar?

First Timers

Social Warriors

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We feel your pain.

(But... we're also secretly excited because we know exactly how to help you!)

So, here's the thing...

Social Media in 2023 has changed

Overt selling no longer works.

Selling-based posts and tweets are no longer appearing in people’s feeds because the social platforms know people are tired of being sold to.

What works in 2023?

We’re glad you asked!

Personable, real and authentic stories and experiences.

And if told in a way that helps solve people’s problems, the social channels will want you front and center…

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Social platforms want businesses to share personable, real and authentic stories and experiences that help solve people's problems.

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The good news is your business already solves people's problems

Now you just need to tell your stories in a personable, real and authentic way that doesn't come across as "selling"

Pssst… and that’s exactly what we do!

So, how do you do it?

Here's the secret sauce... You need to use your SOCIAL VOICE.

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What is your SOCIAL VOICE? Excellent question.

Your social voice is your personal and memorable way of communicating on social media. It's made up of two things:

1. The persona in which you communicate

2. That "thing" that makes you memorable

For example, a quirky real estate agent (persona) might always post videos sitting in a bright red antique chair (that “thing”). That’s memorable.

A business that speaks in a personable, friendly manner (persona) might end most of their posts with the line, “Cause that’s what we do!” (that “thing”).

It's your SOCIAL VOICE that sets you apart.

But most don't know how to find it, use it, or sell with it.

Yep, you guessed it. We help businesses find their social voice and how to sell effectively using it.

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“What amazes me the most about Sandra is her ability to project the voice of each business as needed. Social media marketing is a hard thing to do. One has to post with the authentic voice and pulse of the company. Sandra does it well.”

Jeff Brown

Alpha Social Media

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Two more things are just as vital...

NO. 1

The types of communication

Text-only posts get very little engagement. What works in 2020 are video clips, images, tags and emoticons. Yep. That’s the new social world order.

(And video isn’t nearly as difficult as it once was. Pick up your phone, hit record, and away you go. Don’t worry, you won’t be the first to get a little nervous about video, but once we show you how easy it is, most think it’s quite fun!)

NO. 2

The frequency you post/tweet

Social algorithms are constantly changing, but one thing that’s remained consistent is how often you need to post. The more you post, the higher chance you’ll have of being in your follower’s feeds. You need to post at least every other day, or you’ll barely appear. I know, it sounds like too much, but it’s what works. Seriously. The more the better.

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Social Media is more than just posting though, it's about the conversation

More people will engage and share your posts/tweets when you're willing to have a conversation

We know what you’re about to ask, and yes.. we do all this for our clients too!


And to really gain momentum fast,
we always start with with ADS and CONTESTS

Ads and contests reach people that don't already know who you are - quickly adding likes, shares, comments and follows.

Yes, we’ll take care of your ADS and CONTESTS too!

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We partner with you, so we can learn your business and manage your social media for you

The better we know you, the faster we can take over your social channels

But we’ll still be working alongside you, gathering your stories and experiences, asking for answers to tough questions, helping you take a few quick video clips throughout the week, and getting the photos you’ve taken.

If you're serious about making a difference through your social media channels, consider investing about an hour per week in our partnership.

The results are definitely worth it!

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Our Package - All The Essentials

Our social media package is more than just posting and tweeting. It contains the essentials from strategy, developing your social voice, ads and contests, community building and more – all customized to you to make the biggest impact.


We'll begin by creating a social strategy designed specifically for you

social voice

We'll develop your social voice based on your personality, likes and interests, and what makes you unique

strategic posting

We'll post and/or tweet every day or every other day to get the most views from your audience, based on social channel algorithms

Ongoing engagement

We'll engage your audience for you with likes, follows and comments - keeping the conversation going


Ads are essential to catch the eye of people who wouldn't normally see you. We'll do two Ads every six months


Two contests every quarter attracts new people and keeps your existing fans engaged. That's eight contests a year!

community building

Liking, following and commenting on local business in your community is essential to having them engage in your posts as well

peace of mind

Isn't it nice knowing your social media will be fully taken care of and done well - to your satisfaction

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Choose your preferred channel

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We recommend starting with only one channel, and you can always add more as you’re ready

Every Other day


/ month / Channel*



/ month / channel*

Prices are in Canadian Dollars. To begin seeing results, a minimum of 6 months is required. There may be a $150 set-up fee/channel depending on how your social channel is currently configured.

* $50 discount on each additional channel

** Media spend for Ads is extra. Consider a $90/Ad media spend.

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This is how you do social in 2023!

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Frequently Asked Questions

All meaningful things in life take time to grow. Your social media presence is no different. Experience has shown us it takes about 6 months to start seeing meaningful results, so we ask that you commit to a 6 month program. Once you begin to see the results, you’ll realize it was worth staying the course.

Absolutely! You can do as many as you like, but we do recommend starting off with only one so you can get a feel for how we work, and the work you’ll need to do as well. 

Great question! At first, we’ll need about 1 to 2 hours per week of your time as we learn your business and get to know how to answer the questions your customers have, as well as the best content to post/tweet. 

After 1 to 2 months, we’ll be able to answer most questions. We’ll still need an hour of your time each week for you to take video clips, send us your photos, and give us the point-form details of your weekly stories and experiences.

If you want to send us even more, we’d love it!